ABC Salon participants and organisers are more than satisfied with the order fair in MOC Munich.

From the 25th to 26th of February 2018, about 80 brands presented themselves at ABC Salon and attracted an interested expert audience. The new collections are examined and ordered at this deliberately early time of the year. Especially the fashion show, which took place after a long time again on the first fair day and staged the exhibitors´ most beautiful styles, turned out as a crowd puller and additional highlight complementing the order business.

`Since the adoption of ABC Salon by AVR, it has developed pleasantly. The date is well choesen. Our customers gladly use the event to order the new collection here already and to snap an early delivery´, says exhibitor Irina Donner, managing director of Euro Mode Donner GmbH, about the order fair.


Besides well-known top labels, which could have been meet at ABC Salon for many years, smaller and younger brands, adding to the offer of evening, bridal and cocktail fashion, once more could be found.  Accessories completed the portfolio, which delighted visitors with a versatile interesting mix of famous and new brands and which makes ABC Salon a must-attend event in the trade-fair calender.


More than 400 visitors made use of the opportunity to complete their range for the upcoming season, to inform themselves about novelties and to order first styles for the weddding season 2019. They mainly came from Germany, Austria and Switzerland, but partly also from the Czech Republic and Italy, to meet their suppliers and have a look at new labels.


Exhibitors as well as visitors enjoyed the relaxed atmosphere of ABC Salon. The eye-catching presentation in the open areas of the foyer facilitates first contact and therefore is used gladly by new labels, but also returing brands. Exhibitor Andreas Peucker, Agentur Andreas Peucker, also gives a positive summary: `We are entirely happy with both fair days. The positive development of the fair is also appreciated by our customers, some of whom have travelled a significant distance to come to Munich. We can see that not only the number of exhibitors and visitors has grown, but also the catchment area has expanded.“


The fashion show presenting the highlichts of the collections additionally enlivened the atmosphere in the foyer and encouraged communication between visitors and exhibtors. All participants appreciate the attractive and versatile overall look of the fair. As well as the excellent visitor service which not only includes free parking and WLAN, but also little extras like a glass of sparkling wine or a welcome bag filled with exclusive give-aways to make the visitors´ stay even more pleasant.


The next ABC Salon will take place from 24th to 25th of February 2019. Current news and information can be found on


Interested parties are asked to directly contact AVR Messe- und Veranstaltung GmbH (phone: +49 89 419694-13).


©Photos: Anne Thiet, AVR GmbH