33% more labels and 23% more visitors than last year:

ABC-Salon in Munich set new records on both order days. The organizers of ABC-Salon are just as enthusiastic about the all-round positive feedback on the order fair at MOC Munich as exhibitors and visitors. As it turned out, the success story of the compact trade fair with familial feel could be continued this year: from March 1 to 2, 2020, more than 115 renowned labels presented themselves at ABC-Salon – more than ever before. A total of 642 visitors came to Munich to order the new collections at this point in time, which was deliberately chosen early in the year – a new record number of visitors. Another proof for the reputation of ABC -Salon: the visitors came not only from the whole of the Federal Republic of Germany, Austria and Switzerland, but also from the Czech Republic, France, Italy, the Netherlands, Slovenia and Ukraine. “This was the best ABC-Salon we have ever attended. We have never been able to generate such strong sales and generate so many customers, including many from Austria and Switzerland as well as from Northern Germany and the Ruhr area. In addition to our own in-house trade fairs, ABC-Salon is the only trade fair where we exhibit. We feel very comfortable here and thank the organizer for the great trade fair organization, ” said Eduard Pfizenmaier, Managing Director of Fashion Queen GmbH. ABC-Salon was opened with a fashion show. With live music from the band Stanzi Joy and a glass of sparkling wine, the guests got on well and were able to get into conversation, draw inspiration from selected styles for the new season and order them earlier than at other fairs. Exhibitors and visitors were extremely enthusiastic about