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So far AVRMesse has created 42 blog entries.


ROSERA EVENING WEAR „The Netherlands“Rosera Evening Wear stands for fashionable and sophisticated evening wear which picks up the latest colour and style trends and turns them in both short and long dresses for any occasion. Apart from that, retailers can expect an attractive price-performance ratio. Since the launch of the frist collection in 2015, the company has established itself successfully in Germany, Austria, Switzerland, Benelux and Scandinavia. It is represented by the fashion agency of Klaus Zetzmann.The creations of Rosera Evening Wear are high quality, classic and playful at the same time – suitable for every occasion. You can find dreamy outfits for confirmation (sizes 28 to 44), prom or graduation, cocktail dresses for every kind of party, as well as wonderful dresses for bridesmaids and wedding guests. Most styles are available in sizes 32 to 38 and also as extra wide version in sizes 46 to 60. So every customer will find their perfect look.The design team of Rosera Evening Wear travels all the world to find the latest fashion trends and incorperate them into their own creations. For the high fashion look of the collections, the new colour trends play a vital role. Luxurious materials such as satin, jersey, chiffon and laces are used to create exclusive cocktail and long dresses which will turn heads and turn every party into an unforgettable experience. Learn more about ROSERA Website



Weise As the focus of the creation of the Weise fashion bridal collection 2021 is on the skirt, for the new season, Weise will offer an exclusive range of pompous dresses with large, wide skirts for the dreamy princess. For brides, for whom less means more, the new collection presents many interesting styles made of fine, soft fabrics that catch every step, move along and blow in the wind. Here you can find slim or flattering silhouettes with delicate skirt designs and light flowing looks. A perfectly coordinated mix of liveliness and sensuality. Depending on the design of the top, these ultra-comfortable skirts go well with both the fashionable vintage / bohemian style as well as elegant romantic looks. Learn more about Weise Website



La Perla Rosa from Cosmobella ... is a modern, fresh and sensual collection. The designs reflect romantic sophistication, in which floral embroidery and floral details merge with seductive transaprencies, delicate straps and deep V-necklines. Light and airy ruffles, which impress particularly in motion, soft fabrics that wave in the wind, and flared cuts which hug female curves perfectly, create beautiful silhouettes. Soho Sky from Oreasposa ... is the new collection that combines elegant simplicity with classic bridal looks. Contemporary and cool trends such as U-necklines and halternecks as well as minimalist styling and silhouettes can be found throughout the line. The designs also stand for a more traditional and decorative style with tattoo lace, gathered waist details, elaborately embroidered sleeves and sophisticated back solutions. Thus, the Soho Sky collection translates classic wedding styles into wonderful looks for today’s modern bride. Plaza Resort from Destination Romance ... is characterized by the harmony of cuts and styles that find their expression in wonderful bridal looks – whether for boho goddesses of fashionistas who love the minimal chic. The line combines poetic designs with clean, natural elegance. Decorative details accentuate geometric hems and unique lace on flowing tulle and chiffon, while the refined simplicity of fine satin dresses radiates understatement. Learn more about Demetrios Website


Agency Basedow

As a specialist for evening and bridal wear, the Basedow team has developed the B2B platform my-pretty-dress.com for retailers. Here they can find all current styles at a glance and can individually serve their customers with a multitude of color variants and fabric cards. In a download center, among others, retailers will find images for promotional purposes which can be used by every partner.Whether from the Star Night line starting at size 30 or from Star Night Plus up to curvy size 58: with this new platform, retailers have all options to dress groups of bridesmaids individually and fit for each figure in all styles offered in the same fabric and colour. The customers´ orders can be delivered wihin 10 weeks. my-pretty-dress.com offers you many advantages: • You will have access to images & logos for advertising purposes. • All color charts are available for download. • Which articles can be reordered? All styles at a glance! • Orders can be delivered within 10 weeks. • Express orders for those in a hurry are possible too. • You will find measurement charts for all 3 collections. • You will be able to inform yourself about wholesale and sales prices. To make use of the service platform, retailers need to order of a selection of dresses in different colours and sizes so that they can consult customers on the basis of these styles and develop ideas concerning the desired colors, fabrics and sizes. Learn more about: BASEDOW! Your specialist for bridal and evening wear Website


Très Chic

The Dutch bridalwear specialist Très Chic starts into the season 2020 optimistically. Its warehouses will be bulging, so the brides´ demands can be meat perfectly anytime. After a hestitant 2019, the schedules of the bridal shops are filling up again, the registry offices and locations are almost completely booked. As a long-time supplier of the industry, Très Chic has recognized the meaning of social media channels and television. Therefore, the company focusses on a steady presence on all important channels as well as on a higher pace, individual service possibilites and solutions in order to react more flexibly on changes in the market. With six lines which differ both in style and price, every bride can find her prefect dress in the collections of Très Chic. As the bride of today is inspired by many different sources, the company relies on the small details to turn a bridal dress into a dream come true. Thanks to the intense cooperation with the biggest bridal shops in Germany, Austria and Sitzerland as well as in France and Scandinavia, the company evolves constantly. In the meantime, the design team is already working on the new collections, which will be influenced by the suggestions of the company´s business partners. Apart from that, Très Chic will again support the trade with great campaigns. Learn more about Très Chic Website



FP & CO is a wholesaler that offers ready to wear upscale, chic and contemporary clothing. The company offers a collection of evening and cocktail dresses, skirts and blouses that are constantly renewed. FP & CO is characterized by a feminine and elegant style. At ABC Salon, the ready-to-wear wholesaler will present a modern collection with tailored and impressive evening dresses, as well as figure-hugging bandage dresses which will emphasise your customer´s feminity. Learn more about FP & CO Website



In 2020, Kleemeier stands for the new motto “style, passion and character”. Whether the bride looks for a modern, glamourous or simple gown – the collection offers a wide range of looks, so you will find the perfect wedding dress for every style. Whether laser cut-outs, V-neckline or glitter tulle – the collection covers all fashionable aspects and also incorporates many new and trendy themes into contemporary boho styles. Lightweight materials such as soft tulle, chiffon and silk gazar present themselves as versatile and with many varieties. Exquisite lace and pearl embroideries stand out thanks to delicate fabric layering while they appear light, transparent and seductive. Layers of lace are especially classy. Lace with tattoo effects is applied to semi-transparent fabrics for a sexy touch. Furthermore, the classic princess look is updated with boho elements or 3D-effects which add a new young and light touch. Learn more about Kleemeier Website


ABC-Salon on the 1st and 2nd of March 2020: more space, more exhibitors

ABC-SALON on the 1st and 2nd of March 2020: more space, more exhibitors After two years of fully booked exhibition space including a waiting list of interested companies, ABC-Salon will grow with seven additional showrooms next year. With its early event date from 1st to 2nd March 2020, ABC-Salon will be the kick-off event of the new order season. Here, renowned exhibitors and newcomers will present about 100 brands from their portfolio, including their top sellers as well as key pieces from the collections of bridal, evening and cocktail fashion, shoes, accessories and menswear. Trade visitors are cordially invited to intensify the dialogue with the manufacturers in a relaxed atmosphere, to exchange ideas with colleagues and business partners, to inform themselves about the new collections and styles and to complete and optimize their order. Trade visitors use the fair not only to a place their order, but rather as an information and business platform After the successful past event in February 2019, which ended with a record attendance and highly satisfied visitors and exhibitors, the organizer AVR has decided to move from Atrium 3 in the Atrium 4 within the Munich event and order centre MOC for the coming year. The almost identical rooms offer the proven and successful mix of showrooms and open booths as well as an extension of seven adjacent showrooms The additional showrooms will be skilfully integrated into the previous exhibition concept under the motto “Flower Box”. They do not only form the entrance of the fair and set it in scene with decorations, the new area will also convince with well-known brands and new exhibitors such as LILLY. By July 15, 2019, interested labels will receive an Early Bird benefit


25% more visitors and 30% more labels than in the previous year

ABC-Salon in Munich can look back on two very successful order days with a record attendance. The organizers of ABC-Salon are more than satisfied with the order fair at the MOC in Munich and the positive feedback from visitors and exhibitors.From the 24th of February until the 25th of February, around 95 brands – 15 companies and sub-exhibitors more than in the previous year – presented themselves at ABC-Salon and attracted an interested trade audience. There were more visitors than ever. Not only the DACH region was strongly represented, but also visitors from Slovenia, Poland and Czech Republic came to order the new collections in Munich at this deliberately early stage of the year. Overall, the fair welcomed 520 visitors on the two days of the event.The early date at the beginning of the year, a successful brand mix and the broad-based invitation campaign in the form of a pre-sent preview magazine, strengthen the event in a pleasingly positive way. In addition, the expansion of services for visitors and exhibitors is continuingly developing. This is the organizer’s short formula for success and is also confirmed by the exhibitors’ feedback.„This year’s ABC-Salon was another great success for us. We are very happy that we were able to welcome numerous customers from Southern Germany, Austria and Switzerland. Our new collection was very well received by our customers“, says Christian Köhlert, Managing Director of the eponymous label Christian Koehlert.The relaxed atmosphere of the small, but fine ABC-Salon should be given special attention. The eye-catching presentation in the open space in the foyer facilitates initial contact and is therefore often used by newcomers. Thus, the presentation mix of open spaces and closed showroom is ideal and allows each exhibitor


ABC SALON 2019: The countdown has started….

ABC SALON 2019: The countdown has started.... The kick-off event ABC SALON, the order fair for evening, bridal and cocktail fashion, will take place from 24th until the 25th of February 2019 at the MOC in Munich. The popularity with the exhibitors and the fully occupied exhibition space in Atrium 3 underline the importance of the order platform. This event must not be missed in the retailers’ exhibition calendar. ABC SALON has recaptured its standing as a fixed event among the trade fairs for evening, bridal and cocktail fashion. The order fair ABC SALON presents an inspiring mix of new collections and proven bestsellers from popular top labels, renowned industry leaders and exciting newcomer brands. Among them are Bellice Evening, Bianco Evento, Bridalstar, Christian Koehlert, Emine Yildirim, Euro Mode Donner, Fashion New York, Kleemeier, Ladybird, Luxuar Fashion, Modeca, Sophia & Camilla, Starnight, Therese & Luise, Très Chic, Visous und Weise. The percentage of new exhibitors in February 2019 will make 17 percent. Both visitors and exhibitors enjoy the relaxed atmosphere and the short distances of ABC SALON. The eye-catching presentation within the open spaces in the foyer does not only give a first impression, but also facilitates contact and communication. That is why this form of presentation is not only a popular choice for new brands, but also for recurring companies. More than 400 visitors from all over Germany, Austria and Switzerland, as well as Slovenia, the Czech Republic, and Italy are expected in February 2019 - with a significant increase compared to last year, which shows in the number of pre-registrations. The visitors of the fair use ABC SALON to meet their suppliers and to find new labels, to complete their assortment for