82 % more labels and 43 % more visitors: ABC Salon in Munich has reconquered its standing as a distinct trade fair for evening, bridal and cocktail fashion.
ABC Salon participants and organisers are more than satisfied with the order fair in MOC Munich. From the 25th to 26th of February 2018, about 80 brands presented themselves at ABC Salon and attracted an interested expert audience. The new collections are examined and ordered at this deliberately early time of the year. Especially the fashion show, which took place after a long time again on the first fair day and staged the exhibitors´ most beautiful styles, turned out as a crowd puller and additional highlight complementing the order business. `Since the adoption of ABC Salon by AVR, it has developed pleasantly. The date is well choesen. Our customers gladly use the event to order the new collection here already and to snap an early delivery´, says exhibitor Irina Donner, managing director of Euro Mode Donner GmbH, about the order fair. Besides well-known top labels, which could have been meet at ABC Salon for many years, smaller and younger brands, adding to the offer of evening, bridal and cocktail fashion, once more could be found. Accessories completed the portfolio, which delighted visitors with a versatile interesting mix of famous and new brands and which makes ABC Salon a must-attend event in the trade-fair calender. More than 400 visitors made use of the opportunity to complete their range for the upcoming season, to inform themselves about novelties and to order first styles for the weddding season 2019. They mainly came from Germany, Austria and Switzerland, but partly also from the Czech Republic and Italy, to meet their suppliers and have a look at new labels. Exhibitors as well as visitors enjoyed the relaxed atmosphere of ABC Salon. The eye-catching presentation in the open [...]