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So far AVRMesse has created 22 blog entries.

82 % more labels and 43 % more visitors: ABC Salon in Munich has reconquered its standing as a distinct trade fair for evening, bridal and cocktail fashion.

ABC Salon participants and organisers are more than satisfied with the order fair in MOC Munich. From the 25th to 26th of February 2018, about 80 brands presented themselves at ABC Salon and attracted an interested expert audience. The new collections are examined and ordered at this deliberately early time of the year. Especially the fashion show, which took place after a long time again on the first fair day and staged the exhibitors´ most beautiful styles, turned out as a crowd puller and additional highlight complementing the order business. `Since the adoption of ABC Salon by AVR, it has developed pleasantly. The date is well choesen. Our customers gladly use the event to order the new collection here already and to snap an early delivery´, says exhibitor Irina Donner, managing director of Euro Mode Donner GmbH, about the order fair.   Besides well-known top labels, which could have been meet at ABC Salon for many years, smaller and younger brands, adding to the offer of evening, bridal and cocktail fashion, once more could be found.  Accessories completed the portfolio, which delighted visitors with a versatile interesting mix of famous and new brands and which makes ABC Salon a must-attend event in the trade-fair calender.   More than 400 visitors made use of the opportunity to complete their range for the upcoming season, to inform themselves about novelties and to order first styles for the weddding season 2019. They mainly came from Germany, Austria and Switzerland, but partly also from the Czech Republic and Italy, to meet their suppliers and have a look at new labels.   Exhibitors as well as visitors enjoyed the relaxed atmosphere of ABC Salon. The eye-catching presentation in the open


ABC-Salon 2018: Positive signs and excellent response

The preparations for the ABC Salon order fair are very promising as the number of registered exhibitors has already exceeded the levels of previous years. The resulting brand diversity will create greater incentive and a high degree of attractiveness, bringing numerous retail specialists to the MOC Order Centre in Munich from February 25-26, 2018.   The order fair in February marks the start of the new season for evening, bridal and cocktail fashion. Prominent designer names, well-known traditional brands, as well as the latest collections, trends and must-haves will be presented in a focused, yet relaxed working atmosphere. Visitors can take advantage of this event at the beginning of the year to place their orders early in the season. The development of the event over the past years is proof of its attraction, as visitor numbers at the ABC Salon in February 2017 were 27 percent higher than in 2016. Months before the 2018 show it is already clear that the ABC Salon will again be very popular with exhibitors. Manufacturers representing some 70 brands have already confirmed their participation – a favourable sign, indicating that this positive development will continue in 2018. A fashion show held on the first day of the program will be the highlight of the two-day 2018 order fair. The event provides exhibitors with an opportunity to display their top models to set accents at the collection show. The new B2B magazine published on October 25 offers an informative trade fair preview to accompany the ABC Salon 2018. The print magazine will be sent by regular mail to all specialized retail shops for evening and bridal fashion in Germany, Austria and Switzerland (DACH region) free of charge. The first edition


Effective Revitalisation

“For us, ABC-Salon at MOC Munich is a substantial platform, which gives us the opportunity to serve our customers in an appealing atmosphere. The excellent accessibility and the existing parking spaces are further advantages of this fair. The modifications and the revitalization realized by the new organiser obviously have improved the (visual) appearance of ABC-Salon. Not least because of our customers’ great reception, we are already looking forward to the next ABC-Salon in Munich.” Robert Heinz Sales Director Weise GmbH


ABC-Salon with strong heartbeat

"Among friends and on-site – this is how I felt at ABC-Salon in february. Beside those who have joined the event for many years, this year, there were some curious first-time visitors too.  Some brands already presented their collections for 2016 to gain feedback from their customers. Apart from that, I spoke to retailers who have come to ABC-Salon to get a first impression of the new collecitons and to prepare for their order for 2016. I could make use of the relaxed atmosphere for intense consultation and enjoyed this a lot. ABC-Salon might really advance to the status of an insiders´ tip.“ Sky Lange-Ford Graduate Designer  


Welcome to our new website

The ABC-Salon as of now presents itself in a clear and attractive design with constantly updated information round about the ordering days. Here, you will find some helpful tips about the event location, breaking news and trade fair highlights as well as an overview of the exhibitors. Just click through the columns. These will continue to be enriched and updated. So it pays to look into them again and again. We hope you enjoy discovering our website.


ABC-Salon under new management

Effective from 1 August 2014, AVR Messe- und Veranstaltung GmbH took over the established order show for bridal, evening and cock­tail fashion from Messe München GmbH and will continue it at the established location at MOC. AVR Messe- und Veranstaltung GmbH has many years of experience as an organiser of regional, national and inter­national specialized and end consumer trade fairs, from the development to complete implementation including marketing. In the wedding segment, the AVR World of Wedding plays this topic on all communication channels: as organiser of the popular public trade fair HOCHZEITSTAGE (Wedding Days) as well as publisher of the magazine Hochzeitsplaner (Wedding Planner) and the online platform braut.de. The highly-demanded special editions, Mein Brautkleid (My Bridal Gown) and Meine Brautfrisur (My Bridal Hairstyle) complete the portfolio. Due to this optimal networking with the industry, AVR creates ideal condi­tions to successfully further develop and expand the ABC-Salon.