Excellent atmosphere and good business
ABC Salon 2023 closes with a sensational result.

“We will join ABC-Salon again in 2024!”, “We’ll definitely be back!” was the enthusiastic response from exhibitors and visitors after two days at the popular first order fair of the year for evening, bridal and cocktail fashion!

On the 26th and 27th of February, two fully booked atriums and an expansion of space by twelve showrooms in the ‘Flower Box’ offered national and international exhibitors ‘a fresh and appealing setting with an excellent organisation’ (Edwin Feldmann | Justin Alexander) to present their collections for the new season. Remarkable 30 percent of new exhibitors found their way to Munich this year – among these national and international top labels!

“The first participation in ABC Salon was very positive and you notice that the retail trade embraces this date fantastically. High visitor quality as well as open and positive conversations!”
Andreas Wolf | Wilvorst

The steadily growing attraction of ABC Salon also reflects in the significantly increased number of visitors: by now, connoisseurs of this good vibes fair come from all over Germany – as well as from Austria, Switzerland, the Czech Republic, and other European countries.

From an insider tip to a place to be!
While the wedding, bridal and event fashion industry was initially focused on taking advantage of the year’s kick-off fair – securing the popular first orders and early delivery dates –, this important argument for ABC Salon is now surpassed by its special quality: the noticeably positive energy and the pleasant atmosphere of this fair make it the place to be recommended by colleagues in the industry.

The happy participants did not miss the opportunity to communicate this extraordinary feeling beyond ABC Salon: almost all the visitors posed in front of the beautiful photo wall – where countless pictures with a wow effect, conveying the merry, relaxed atmosphere, were taken and shared with the world via social media.

“The early date is great! ABC Salon is the first fair where you can see the latest collections and place your order early. The high appeal of the event (great organisation and increasing number of represented brands) attracts more and more visitors. On top: the feel-good atmosphere for exhibitors and visitors!”
Angela Dier | Weise

News, highlights, and a very special service
The eagerly expected new collections and creations of established brands and newcomer labels are known to be incentive enough to visit ABC Salon. This year, however, bridal, evening and cocktail fashion were complemented by highly attractive new exhibitors from the men’s and groom’s fashion industry. In addition, great labels for festive children’s fashion, accessories, and shoes formed further new highlights. The colourful bouquet reflecting the fashionable mix of the ABC Salon thus continues to grow …

Speaking of a bouquet: fresh, young, fast-growing, and renowned labels full of esprit were given their own platform this year! The ‘Flower Box’ was an attractively designed extension of the exhibition space, which inspired the desire for something new!

To digitally accompany and record an outstanding event, interesting new service providers – especially in the areas of marketing & social media – opened up spaces for unimagined possibilities. In this way, they rounded off the increasingly innovative range of the order fair.

Nice to have: All participants were able to enjoy the fair in a particularly relaxed manner thanks to the free services provided by the organisers: entry, parking, WLAN and wardrobe were free of charge for visitors. In addition, there were exclusive give-aways and culinary delicacies.

“The perfect organisation and the great, helpful young team guaranteed a good working atmosphere and an excellent mood. It was a very successful event for us – we had good conversations and strengthened the partnership with our customers.”
Dick van Zutphen | Modeca

Working overtime!
Due to the participants´ enthusiasm, good spirits and flourishing business, the scheduled opening hours were extended on the first day. The run on the showrooms and open presentation areas was so great on Sunday that exhibitors and visitors voluntarily worked overtime. About half of the 65 percent of ‘first-day visitors’ came to the fair again on Monday to work some more, but also to take their time experiencing and feeling the collections. In total, the order fair in Munich welcomed around 1,400 visitors on both fair days.

ABC Salon guarantees bundled quality instead of tiring quantity – and this in an exceptionally positive atmosphere! The organisers are already looking forward to welcoming you back in Munich for the next ABC Salon from the 3rd to 4th of March 2024!

For more information, please visit: www.abc-salon.de

For logo and images, please visit: Presse & Media-Download – ABC – Salon

Photo credit: AVR GmbH

Event Organizer
AVR Messe- und Veranstaltung GmbH offers many years of experience as organizer of regional, national and international trade and consumer fairs – from development to full implementation, including marketing. AVR World of Wedding promotes the bridal segment across all communication channels: as organizer of the popular consumer fair Hochzeitstage in five cities, as publisher of the magazine Hochzeitsplaner, as operator of the online platform braut.de, and as organizer of ABC-Salon, order fair for evening, bridal and cocktail fashion.

Event Period
26 – 27 February 2023

Event Location
MOC Veranstaltungscenter München
Atrium 3 + 4, 1st floor
Lilienthalallee 40
80939 Munich / Germany

Opening Hours
Sunday, February 26, 2023, 9 a.m. – 6 p.m.
Monday, February 27, 2023, 9 a.m. – 5 p.m.

PR Contact
AVR Messe- und Veranstaltung GmbH
Michaela Weber
Arabellastraße 17
81925 Munich / Germany
Phone: +49 89 419694-16

E-Mail: mweber@avr-messe.de