Good business and continuous growth confirm once again that the first order fair of the year is the place to be!

More than 190 national and international top labels – including almost 30 percent newcomers – found their way to MOC in Munich from March 3rd to 4th, 2024 to showcase their new collections of evening, bridal, and cocktail fashion.

In two fully booked atriums, exhibitors of men’s and groom’s fashion, alongside labels with festive children’s fashion, lingerie, accessories, and shoes also presented the latest trends and must-haves. Service providers rounded off and perfectly complemented the entire pre-order range.
In addition to gaining an exclusive first look at the new collections, attending the ABC Salon also allows retailers to place the popular first orders and secure early delivery dates.

“ABC Salon is an important trade fair for an early presentation of our new collections and was once again a successful event with high-quality visitors and numerous good contacts and conversations with customers, enabling us to achieve our goals.”
Justin Alexander Group

The largest ABC Salon ever registered an impressive increase in exhibitors. In an expansion of space by 19 showrooms in two ‘Flower Boxes’, several brands presented themselves together in attractive joint showrooms – for a concentrated look and feel of the fashion highlights.

A record-breaking attendance of over 1500 visitors on both days, reaffirmed the successful concept and the unique atmosphere of ABC Salon.

“It was the best order fair in a long time! ABC Salon is an attractive event, very well organized and impresses above all with its high-quality visitors. Customers were very impressed by the new appearance of the company Weise Fashion and our JAY collection, Weise Heritage as well as the Studios by Weise were very well received.”

Agency Dier | Werner Dier | Weise & JAY

Almost magical …
… is the always noticeably positive atmosphere at this trade fair, alongside the enchanting designs and collections. The infectious positive energy at the start of the year was once again evident at this year’s ABC Salon, fostering lively exchanges and the often-described pleasant atmosphere that both visitors and exhibitors love.

“ABC Salon is a very harmonious opening trade fair, marking the start of the new season and the first personal exchange among industry colleagues – innovative and comprehensive. Once again this year, with a very high customer frequency, international visitors and a positive vibe among customers towards the trade fair. The dedicated organization team was very present and always available to answer questions.”
Christiane Huber | Novia d'Art

Lots of L.O.V.E.
In front of four centrally installed, huge, luminous letters and the beautiful photo wall, countless, shining Instagram and Facebook posts were created, all showing the optimistic, cheerful mood.

The place for B2B
Retailers came from all over Germany. With a notable increase in visitors from the North of Germany compared to previous years, attendees from Austria, Switzerland, the Czech Republic, and other European countries were also present. They all value the unique selling points of ABC Salon, particularly its clearly service-oriented organization. In addition to the already mentioned pleasant atmosphere, ABC Salon provides ample networking opportunities and benefits from Munich’s appeal as a trade fair location. Notably, attendees enjoy various complimentary services, including free admission, parking, Wi-Fi, wardrobe facilities, and attractive welcome bags filled with great giveaways.

There is also much praise for the good catering at the attractively designed bistro, providing space and opportunities for networking among colleagues and business partners.

Therefore, all indications suggest that next year’s kick-off order fair for the evening, bridal, and cocktail fashion industry, scheduled for March 2nd to 3rd, 2025, is set for success – with much anticipation from exhibitors, who have confirmed their repeated participation …

For more information, please visit:

For logo and images, please visit: Presse & Media-Download – ABC – Salon

Photo credit: AVR GmbH

Event Organizer
AVR Messe- und Veranstaltung GmbH offers many years of experience as organizer of regional, national and international trade and consumer fairs – from development to full implementation, including marketing. AVR World of Wedding promotes the bridal segment across all communication channels: as organizer of the popular consumer fair Hochzeitstage in five cities, as publisher of the magazine Hochzeitsplaner, as operator of the online platform, and as organizer of ABC-Salon, order fair for evening, bridal and cocktail fashion.

Event Period
3 – 4 March 2024

Event Location
MOC Veranstaltungscenter München
Atrium 3 + 4, 1st floor
Lilienthalallee 40
80939 Munich / Germany

Opening Hours
Sunday, March 3, 2024, 9 a.m. – 6 p.m.
Monday, March 4, 2024, 9 a.m. – 5 p.m.

PR Contact
AVR Messe- und Veranstaltung GmbH
Michaela Weber
Arabellastraße 17
81925 Munich / Germany
Phone: +49 89 419694-16