Monthly Archives: January 2021


Specializing in contemporary occasion wear, Mascara has found fashion’s magical midway point between edgy and sexy and has won the hearts of the fashion press. The Mascara Collection has been experiencing rapid growth each season and has won the highly respected accolade for the Best British Occasion and Evening Wear Brand. For SS21, Mascara will be bringing you fresh colours of flowing tulles, chic chiffons, and of course some classy jerseys eager to get out and hug some figures! Stand out styles for the season include a super beaded metallic tulle dress, super glam nova halter neck, and a sexy plunged V sparkle slit ruched jersey. The label will be delighted to have the chance to present its first newly launched bridal collection aimed at the conservative bride. 2020 was not an easy one for anyone, but if it did do something, it definitely has added character to Mascara´s dresses, which you will confirm when you see them yourself… Learn more Back to preview


Emine Yildirim

Zauberhaft, mystisch, verführerisch: Das antike Griechenland und die schöne Helena von Troja inspirierten die Designerin Emine Yildirim zu ihrer aktuellen Hellenic-Kollektion. Die Brautkleider zeichnen sich unter anderem durch Tüll-Drapierungen an Arm und Schultern, gerafften Langarm-Varianten und transparenten Details bei den Korsagen aus. Der Name der kommenden Kollektion lautet Timeless. Wir dürfen uns auf hochwertige Spitze, elegante Kleider aus edlem Satin, Korsagen mit 3D-Blüten und ausgestellten Röcken freuen. Zweiteiler, Jumpsuits, kurze Kleider und viele weitere spannende Silhouetten zeichnen die neue Kollektion aus. Emine Yildirim ist seit 2014 auch in Deutschland vertreten. Besuchen Sie das Designer-Label beim ABC-Salon in München oder an seinem Standort in Feuchtwangen und suchen Sie in Ruhe die perfekten Kleider für Ihre Boutique aus. Das Team von Emine Yildirim freut sich auf Sie! Mehr erfahren Zurück zur Preview


ARIAMO Fashion

ARIAMO Fashion is for brides who wish to emphasize their individuality. The collections are about temperate boho and conceptual uniqueness. Always fashionable, always in trend. No ordinary classics, but sophisticated decor, impeccable quality as well as the most unusual solutions in the processing and composition of materials that add sophistication and special charm to the wedding dress. Learn more Back to preview



Bridal fashions 2021: Dream dresses for the brides of today The bridal fashion collection by LILLY for the season 2021 is bursting with imagination. LILLY draws from the full and guarantees with different looks that every bride will find her dream dress. The styles are trendy modern dresses with a perfect fit, lovingly created for today's brides: a generation of self-confident women who know what they want – for their big day as well! Elements from street fashion such as hidden pockets and stretch fabrics are interwoven with classic looks that lack nothing of romance. Fragrant and youthful girly styles in blush tones, which in combination with expressive lace or lace layerings create exciting effects full of lightness, are just as enchanting. Thus, LILLY offers the perfect bridal outfit for every taste and every budget. And because every bride is different, all dream dresses can be ordered in sizes 34 to 54. Diamonds by LILLY 2021 Purewhite by LILLY 2021 Bridal fashion preview 2022: Passionate wedding dresses for self-confident brides The 2022 season combines romance with elements of street fashion to create fresh bridal styles. They are designed to seduce: sexy and sophisticated – but always wearable. The focus is on gently flowing silhouettes, exciting lace layering, low-cut necklines and subtle semi-transparencies that create extraordinary looks which will captivate you with their lightness. The ravishing micro V-neck becomes the "Perfect Match": reaching down to the waist and often ending in wide border fits, it underlines the natural yet elegant character of LILLY's bridal collections. The airy favorite materials tulle, glittering tulle and georgette provide for sweeping width in the skirts. Perfectly placed expressive lace and floral glitter applications embellish the bodices.

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