The Order Fair for Evening,
Bridal and Cocktail Fashion
NEXT DATE!
Sunday & Monday
February 28 – March 1, 2027
MOC Munich
The Order Fair for Evening,
Bridal and Cocktail Fashion
NEXT DATE!
Sunday + Monday
1 – 2 March 2026
MOC Munich
Evening Fashion
Bridegroom Fashion
Bridal Fashion
Bridal Accessories
Cocktail Fashion
Lingerie
Special Sizes
Gala Wear
Festive Children’s Fashion
Shoes
Services and Support
…is the philosophy with which you as experts inspire your customers every day. You advise them, present new trends and highlights, support them in the selection and master the daily challenges of your work with flying colours. But that is not all: You manage to make your customers beam all over their faces and turn them into your fans. It is precisely this philosophy that has inspired us.
ABC-Salon is personal, lively and exciting
Discover top-class brands and well-known traditional brands at the ABC-Salon in Munich. Once a year, the order fair offers a current overview of the latest collections, trends and must-haves of the season in the area of evening, bridal and cocktail fashion.
Impressions
Brands
What our exhibitors say
For us it was the first time that we participated in ABC-Salon and we are more than positively surprised. On Sunday, we were two at our booth, but we could have been four employees, there was so much going on. We would love to come back.
Among other things, we will be represented at the ABC-Salon 2020 with Jora Collections: a highly fashionable evening fashion collection that we have been successfully representing for many years. High-quality glitter fabrics, noble lace, jersey and chiffon are processed in the dresses. The collection includes both short festive looks and dresses for prom, wedding guests and the red carpet. We look forward to showing them to you at the ABC-Salon in Munich.
The ABC-Salon offers us the opportunity to present our new collections to our customers at an early stage and to receive initial feedback. From the experiences of the last year this opportunity is also gladly perceived by the specialized trade, as the high visitor frequency at our stand and the interest in the collections has shown. In the pleasant atmosphere you will find a well-rounded portfolio for the bride and her guests with wedding dresses by Fara Sposa and Nova d Art, evening fashion by Fara Fiesta, lingerie by Dominique Dessous and lingerie as well as shoes by Elsa Coloured Shoes, Rainbow and Fiarucci.
I look forward to introducing our new collection next season, which includes 120 new trendy styles. There will be something for every occasion!
For us, the ABC-Salon is not only the official start of the sales season, but also one of the strongest fairs for wedding and evening fashion. Every year we look forward to welcoming our customers to the ABC-Salon and showing off our new collections for the first time.
With our participation in the ABC-Salon we have the opportunity to address customers from Southern Germany, Austria, Switzerland and the Czech Republic. Every year we meet loyal and new customers. Our wish is that the event will be even bigger and a must-have for every buyer in the industry.
News. News. News.
THE BIGGEST ABC SALON EVER
Good business and continuous growth confirm once again that the first order fair of the year is the place to be! More than 190 national and international top labels – including almost 30 percent
Excellent atmosphere and good business – ABC Salon 2023 closes with a sensational result.
Excellent atmosphere and good business ABC Salon 2023 closes with a sensational result. "We will join ABC-Salon again in 2024!", "We'll definitely be back!" was the enthusiastic response from exhibitors and visitors after two
Press & Media-Download
Press & Media Extensive image and logo material for ABC-Salon is available for download free of charge below. Use the photos as well as the banners and templates in press reports, in
You do not want to miss any more industry news?
ABC-Salon News informs regularly and free of charge about news and innovations from the industry, manufacturer news and collection highlights.
ABC-Salon Magazine
Tune in to the must-attend event of the industry!
The preview magazine to the order fair gives an impression of the highlights and must-haves of the new season!
The B2B print magazine (currently only published in German) is sent to 1,700 bridal and evening fashion stores in Germany, Austria and Switzerland. The January edition will also be distributed at the ABC Salon, with the release dates being October and January.
As the only publisher in the wedding segment, the AVR World of Wedding media family covers all channels, stations and touch points along the customer journey around the most beautiful day in life. Make use of the unique cross-media access to the world of marriage. AVR World of Wedding offers breathtaking coverage on all channels. For more than 28 years, we have specialized in high-quality editorial environments with cutting-edge, contemporary topics around marriage.
The AVR Word of Wedding includes the following media:
Become a part of ABC Salon
Make use of the ABC-Salon as a platform for staging your offer in line with the market and to effectively intensify the contact to potential customers. We will be happy to assist and advise you!