Current exhibitor preview


February 26th, 2020|

Melory Melory stands for modern and diverse bridal wear. All wedding dresses are lovingly designed and produced in Europe. The company offers high-quality wedding dresses made of fine materials and exclusive lace. Since 2005,


February 26th, 2020|

Monreal Monreal has been producing top quality wedding dresses since 2010 – made in Europe. Highly qualified dressmakers transform the latest trends into beautiful wedding dresses made of fine materials. The creations for 2021,

Lia Bella

February 26th, 2020|

Lia BellaLia Bella is synonymous with the highest elegance and a great variety. The entire collection is created in Germany to satisfy the modern, sophisticated bride. At the same time the label offers a very

Fara Sposa

February 26th, 2020|

Fara Sposa Visit Fara Sposa in the Style Box in showroom F111b of the ABC-Salon and convince yourself of the new collection! Whether modern or classic, vintage, boho or princess look – the collection


February 7th, 2020|

Amelie Many years of experience, the use of the finest, luxurious materials, exquisite beadwork and outstanding manufacturing technology are combined for creations with an innovative style, an outstanding quality and a unique fit. A


January 22nd, 2020|

ROSERA EVENING WEAR „The Netherlands“Rosera Evening Wear stands for fashionable and sophisticated evening wear which picks up the latest colour and style trends and turns them in both short and long dresses for any occasion.

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The Meeting Place of renowned brands

Discover high-profile and well-known traditional brands at the order show ABC-Salon in Munich. Twice a year, ABC-Salon provides a current overview of the latest collections, trends and must-haves of the season concerning bridal, evening and cocktail fashion. The unique exhibition concept impresses with its relaxed atmosphere and thus creates the best conditions for your order. It is the ideal concept to communicate directly with industry colleagues and manufacturers.

Since 1996, ABC-Salon has been the order fair in MOC Munich for specialist retailers from southern Germany and the bordering countries. Manufacturers from all over Europe make use of the possibility to present themselves to the competent buyers and interested and professional visitors once a year. All that in the wonderful metropolis Munich.

Exhibitor List 2020












Sonia Peña

sposa facts


Trade visitor registration

From october on you can register yourself and your team for the ABC-Salon 2021


33% more labels and 23% more visitors than last year:

March 16th, 2020|Comments Off on 33% more labels and 23% more visitors than last year:

ABC-Salon in Munich set new records on both order days. The organizers of ABC-Salon are just as enthusiastic about the all-round positive feedback on the order fair at MOC Munich as exhibitors and visitors.

The Sposa Group

February 26th, 2020|Comments Off on The Sposa Group

The Sposa Group Born from the passion to help brides look and feel their best on their wedding day, The Sposa Group was born more than 20 years ago! Over the years, various collections

Lina Becker…

February 7th, 2020|Comments Off on Lina Becker…

Lina Becker ... ... stands for couture fashion from a traditional house, which does not only include the exclusive Lisiantus collection, but also a line for pregnant brides, Magnolia. In the new season, the

Product Range












Dates & Facts


  13– 14 February 2021


Saturday, 09.00 – 18.00 h
Sunday, 09.00 – 17.00 h

Please notice: The ABC-Salon will take place at changed dates!


MOC, Atrium 3+4
Lilienthalallee 40
80939 München

>> Google Maps Link


Register for free entry as a trade visitor.




AVR Messe- und
Veranstaltung GmbH

Tel.: +49 89 419694-0
Fax: +49 89 4705364


The MOC Veranstaltungscenter München is easy to reach by car, thanks to direct motorway connections. Leave the A9 Nürnberg / Salzburg at the exit München-Freimann (No. 74). You will be on the Heidemannstraße from which you turn left after 500 meters into Lilienthalallee.

In advance of the event, signs throughout the city of Munich will show you the way to our location. There are 1500 underground parking spaces available on site.

>> Route planner by Google maps

Satellite Navigation tips

Depending on your navigation system you can find the MOC Veranstaltungscenter München, under the categories “Exhibition Center” or under the keyword “MOC”.

Exact address for your destination entry:

MOC Veranstaltungscenter München
Lilienthalallee 40
80939 München

GPS coordinates MOC:
Longitude: 11.610602
Latitude: 48.198273

As Germany’s second largest airport, Munich offers excellent national, transnational and intercontinental flights. The MOC Veranstaltungscenter München is just a 20-minute-drive from the airport.

For current information on flight connections and further details concerning the Munich airport please visit: Munich Airport .

Travel options by public transport

Route S1 and U6

S1 from the airport to Marienplatz station
Change to the U6 direction Garching-Forschungszentrum
Kieferngarten station next to the MOC

Change: once
Travel time: ca. 70 minutes

Route S8 and U6

S8 from the airport to Marienplatz station
Change to the U6 direction Garching-Forschungszentrum
Kieferngarten station next to the MOC

Change: once
Travel time: ca. 55 minutes

From the central train station, the travel time to the MOC Veranstaltungscenter München is about 20 minutes. Our location is about a five-minute walk from the station Kiefergarten.

Travel options by public transport

Route S-Bahn and U6

Take a suburban train (S-Bahn) to Marienplatz station
change to the U6 direction Garching-Forschungszentrum
Alight at Kieferngarten station
Five minutes on foot

Change: once
Travel time: ca. 20 minutes

Travel options by public transport

From Marienplatz route U6

U6 direction Garching-Hochbrück
Kieferngarten station
Around a 5-minute walk

Change: none
Travel time: ca. 14 minutes

From the central station route S-Bahn and U6

take an S-Bahn to Marienplatz station
change to the U6 direction Garching-Forschungszentrumtrum
Kieferngarten station
Around a 5-minute walk

Change: once
Travel time: ca. 20 minutes

Useful links

Online timetable information of the MVV Munich Public Transport Tariff Network

More Information on the MVV Munich Public Transport Tariff Network


The ABC-Salon recommends the following hotels:

The Rilano Hotel München is in the new “Parkstadt Schwabing“ office center located next to the Leopoldstrasse.

It captivates with excellent service, modernly furnished rooms and a passion for the latest technology. The Olympic Park, the English Garden and the MOC are all quite close. Our hotel in the heart of Munich offers 150 elegant hotel rooms and 10 suites. With 4-star comfort, LAN and flatscreens in every room, The Rilano Hotel München is the perfect springboard for a weekend in Munich or a business trip. The Rilano Hotel München also offers an exquisite restaurant, a cozy bar, a modern cafe and a pasta bar. In the “Vitello” Restaurant, the “Jazz Bar”, “Coffee Fellows” and “MammaMinuti”, guests can kick back, relax and enjoy our exceptional service.

We offer our guests an outside parking space for free or a underground parking garage (fee required).

Domagkstraße 26
80807 München
+49 (0)89 36001 850

The Hotel Königstein is situated in the north of Munich and is a perfect starting point for sightseeing as well as business trips.

The entrance to the underground line U2 and to public bus transport is right next to our hotel and brings you within 10 minutes to our historic Munich center. Munich offers numerous tourist features e.g. theatres, museums and shopping facilities not to forget its excellent culture program.

Frankfurter Ring 28-30
80807 München
+49 (0)89 35036 0

Munich’s In-Location in the park city of Schwabing, designed by star architect Helmut Jahn, offers 160 spacious studios and suites with light-filled, air-conditioned rooms complete with queen or king sized beds, exemplary comfort, and modern bathrooms with rain showers.

The insider tip for guests from around the world in an excellent, convenient location, right at the foot of the HighLight Towers, an extravagant hotel with the look of the new era.

Mies-van-der-Rohe-Straße 10
80807 München
+49 (0)89 35 40 80

For exhibitors

ABC-Salon – Perfectly positioned with short distances

Present your collections in the daylight flooded atrium to the international buyers and speciallised retailers of the ABC-Salon. Exhibitors benefit from the advantageous location of Munich and its immediate vicinity to Austria, Switzerland, Italy and the Czech Republic.

You are interested in taking part as a exhibitor?

For information concerning your trade fair participation, please contact us at any time!
Tel.: +49 89 419694-16 –

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ABC-Salon Signature







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