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ABC-Salon 2021: Cancellation of the trade fair at the end of March

High planning uncertainty for trade fairs and events After many discussions with exhibitors, the organizer AVR Messe- und Veranstaltung GmbH has come to the decision to cancel ABC-Salon 2021 for the time being. The current situation unfortunately forces the organizer to do so: it is currently completely unclear to what extent authorities will already issue permits or how long the lock down will last and therefore no reasonable planning can be made, neither by the exhibitors, the trade visitors nor the organizer. In addition, at this point the organizer cannot foresee how the situation will develop, when stores will reopen and when weddings will be celebrated again. It is unlikely that trade fairs and events can take place before Easter – and even if it were possible to hold an event like ABC-Salon, this would involve efforts as well as expenses and thus a high risk for trade visitors and exhibitor, while only low visitor numbers could be expected. High burden for the trade The trade is currently struggling with full warehouses, high running costs and lack of income. Thus, there are hardly any financial means left to order new collections on a large scale. In addition, it is unclear when weddings – with everything that goes with them – can be celebrated again, resulting in further uncertainty. Short-term organization of a summer event not excluded If there should be a positive development in the coming months and retailers and their customers would like to have a summer event, it would be possible to organize and design it as needed. However, the organizer is already focusing the planning on next year: despite all challenges, the organizer is looking ahead to the next trade fair


33% more labels and 23% more visitors than last year:

ABC-Salon in Munich set new records on both order days. The organizers of ABC-Salon are just as enthusiastic about the all-round positive feedback on the order fair at MOC Munich as exhibitors and visitors. As it turned out, the success story of the compact trade fair with familial feel could be continued this year: from March 1 to 2, 2020, more than 115 renowned labels presented themselves at ABC-Salon – more than ever before. A total of 642 visitors came to Munich to order the new collections at this point in time, which was deliberately chosen early in the year – a new record number of visitors. Another proof for the reputation of ABC -Salon: the visitors came not only from the whole of the Federal Republic of Germany, Austria and Switzerland, but also from the Czech Republic, France, Italy, the Netherlands, Slovenia and Ukraine. “This was the best ABC-Salon we have ever attended. We have never been able to generate such strong sales and generate so many customers, including many from Austria and Switzerland as well as from Northern Germany and the Ruhr area. In addition to our own in-house trade fairs, ABC-Salon is the only trade fair where we exhibit. We feel very comfortable here and thank the organizer for the great trade fair organization, ” said Eduard Pfizenmaier, Managing Director of Fashion Queen GmbH. ABC-Salon was opened with a fashion show. With live music from the band Stanzi Joy and a glass of sparkling wine, the guests got on well and were able to get into conversation, draw inspiration from selected styles for the new season and order them earlier than at other fairs. Exhibitors and visitors were extremely enthusiastic about


The Sposa Group

The Sposa Group Born from the passion to help brides look and feel their best on their wedding day, The Sposa Group was born more than 20 years ago! Over the years, various collections have been created to meet the latest trends as well as all the demands of future brides. The company now offers nine different lines, each with its own characteristics: Miss Kelly features princess dresses with a modern twist, Divina Sposa combines romance and glamour, Miss Paris is original and brings touches of colour, Lovely shows timeless classics, Just for you is all about elegance, Kelly Supreme stands for incredible majestic dresses, Bo`M presents bohemian styles, One and Only represents simple yet refined wedding looks and Curvy dresses curvy brides beautifully. All the collections are created by the French design team, which is passionate about fashion and bridal fashion especially, in the group´s style offices in Paris. Experience and expertise make The Sposa Group the largest French manufacturer and distributor of wedding dresses as well as one of the major players in the international market. Learn more about The Sposa Group Homepage


Lina Becker…

Lina Becker ... ... stands for couture fashion from a traditional house, which does not only include the exclusive Lisiantus collection, but also a line for pregnant brides, Magnolia. In the new season, the characteristic style of Lina Becker, which is festive and particularly elegant, will be continued. Apart from that, the company counts on many new fashion elements and special techniques, even more sensitiveness and unique designs that make the collections stand out from traditional bridal wear. Following the brand slogan “find your dress - be yourself”, Lina Becker aims to enable every bride to find her individual dream dress and thus underline her own elegance and beauty. Therefore, each style will fascinate with a special wow effect, which will immediately give brides the feeling that they have found their perfect dress. Please note that the creations of Lina Becker, Lisiantus and Magnolia cannot be ordered in showroom E121, but in showroom F107. We apologize for the error in the floor plan of the ABC-Salon Preview magazine. Learn more about Lina Becker Homepage


ABC-Salon on the 1st and 2nd of March 2020: more space, more exhibitors

ABC-SALON on the 1st and 2nd of March 2020: more space, more exhibitors After two years of fully booked exhibition space including a waiting list of interested companies, ABC-Salon will grow with seven additional showrooms next year. With its early event date from 1st to 2nd March 2020, ABC-Salon will be the kick-off event of the new order season. Here, renowned exhibitors and newcomers will present about 100 brands from their portfolio, including their top sellers as well as key pieces from the collections of bridal, evening and cocktail fashion, shoes, accessories and menswear. Trade visitors are cordially invited to intensify the dialogue with the manufacturers in a relaxed atmosphere, to exchange ideas with colleagues and business partners, to inform themselves about the new collections and styles and to complete and optimize their order. Trade visitors use the fair not only to a place their order, but rather as an information and business platform After the successful past event in February 2019, which ended with a record attendance and highly satisfied visitors and exhibitors, the organizer AVR has decided to move from Atrium 3 in the Atrium 4 within the Munich event and order centre MOC for the coming year. The almost identical rooms offer the proven and successful mix of showrooms and open booths as well as an extension of seven adjacent showrooms The additional showrooms will be skilfully integrated into the previous exhibition concept under the motto “Flower Box”. They do not only form the entrance of the fair and set it in scene with decorations, the new area will also convince with well-known brands and new exhibitors such as LILLY. By July 15, 2019, interested labels will receive an Early Bird benefit


25% more visitors and 30% more labels than in the previous year

ABC-Salon in Munich can look back on two very successful order days with a record attendance. The organizers of ABC-Salon are more than satisfied with the order fair at the MOC in Munich and the positive feedback from visitors and exhibitors.From the 24th of February until the 25th of February, around 95 brands – 15 companies and sub-exhibitors more than in the previous year – presented themselves at ABC-Salon and attracted an interested trade audience. There were more visitors than ever. Not only the DACH region was strongly represented, but also visitors from Slovenia, Poland and Czech Republic came to order the new collections in Munich at this deliberately early stage of the year. Overall, the fair welcomed 520 visitors on the two days of the event.The early date at the beginning of the year, a successful brand mix and the broad-based invitation campaign in the form of a pre-sent preview magazine, strengthen the event in a pleasingly positive way. In addition, the expansion of services for visitors and exhibitors is continuingly developing. This is the organizer’s short formula for success and is also confirmed by the exhibitors’ feedback.„This year’s ABC-Salon was another great success for us. We are very happy that we were able to welcome numerous customers from Southern Germany, Austria and Switzerland. Our new collection was very well received by our customers“, says Christian Köhlert, Managing Director of the eponymous label Christian Koehlert.The relaxed atmosphere of the small, but fine ABC-Salon should be given special attention. The eye-catching presentation in the open space in the foyer facilitates initial contact and is therefore often used by newcomers. Thus, the presentation mix of open spaces and closed showroom is ideal and allows each exhibitor


ABC SALON 2019: The countdown has started….

ABC SALON 2019: The countdown has started.... The kick-off event ABC SALON, the order fair for evening, bridal and cocktail fashion, will take place from 24th until the 25th of February 2019 at the MOC in Munich. The popularity with the exhibitors and the fully occupied exhibition space in Atrium 3 underline the importance of the order platform. This event must not be missed in the retailers’ exhibition calendar. ABC SALON has recaptured its standing as a fixed event among the trade fairs for evening, bridal and cocktail fashion. The order fair ABC SALON presents an inspiring mix of new collections and proven bestsellers from popular top labels, renowned industry leaders and exciting newcomer brands. Among them are Bellice Evening, Bianco Evento, Bridalstar, Christian Koehlert, Emine Yildirim, Euro Mode Donner, Fashion New York, Kleemeier, Ladybird, Luxuar Fashion, Modeca, Sophia & Camilla, Starnight, Therese & Luise, Très Chic, Visous und Weise. The percentage of new exhibitors in February 2019 will make 17 percent. Both visitors and exhibitors enjoy the relaxed atmosphere and the short distances of ABC SALON. The eye-catching presentation within the open spaces in the foyer does not only give a first impression, but also facilitates contact and communication. That is why this form of presentation is not only a popular choice for new brands, but also for recurring companies. More than 400 visitors from all over Germany, Austria and Switzerland, as well as Slovenia, the Czech Republic, and Italy are expected in February 2019 - with a significant increase compared to last year, which shows in the number of pre-registrations. The visitors of the fair use ABC SALON to meet their suppliers and to find new labels, to complete their assortment for


82 % more labels and 43 % more visitors: ABC Salon in Munich has reconquered its standing as a distinct trade fair for evening, bridal and cocktail fashion.

ABC Salon participants and organisers are more than satisfied with the order fair in MOC Munich. From the 25th to 26th of February 2018, about 80 brands presented themselves at ABC Salon and attracted an interested expert audience. The new collections are examined and ordered at this deliberately early time of the year. Especially the fashion show, which took place after a long time again on the first fair day and staged the exhibitors´ most beautiful styles, turned out as a crowd puller and additional highlight complementing the order business. `Since the adoption of ABC Salon by AVR, it has developed pleasantly. The date is well choesen. Our customers gladly use the event to order the new collection here already and to snap an early delivery´, says exhibitor Irina Donner, managing director of Euro Mode Donner GmbH, about the order fair.   Besides well-known top labels, which could have been meet at ABC Salon for many years, smaller and younger brands, adding to the offer of evening, bridal and cocktail fashion, once more could be found.  Accessories completed the portfolio, which delighted visitors with a versatile interesting mix of famous and new brands and which makes ABC Salon a must-attend event in the trade-fair calender.   More than 400 visitors made use of the opportunity to complete their range for the upcoming season, to inform themselves about novelties and to order first styles for the weddding season 2019. They mainly came from Germany, Austria and Switzerland, but partly also from the Czech Republic and Italy, to meet their suppliers and have a look at new labels.   Exhibitors as well as visitors enjoyed the relaxed atmosphere of ABC Salon. The eye-catching presentation in the open


ABC-Salon 2018: Positive signs and excellent response

The preparations for the ABC Salon order fair are very promising as the number of registered exhibitors has already exceeded the levels of previous years. The resulting brand diversity will create greater incentive and a high degree of attractiveness, bringing numerous retail specialists to the MOC Order Centre in Munich from February 25-26, 2018.   The order fair in February marks the start of the new season for evening, bridal and cocktail fashion. Prominent designer names, well-known traditional brands, as well as the latest collections, trends and must-haves will be presented in a focused, yet relaxed working atmosphere. Visitors can take advantage of this event at the beginning of the year to place their orders early in the season. The development of the event over the past years is proof of its attraction, as visitor numbers at the ABC Salon in February 2017 were 27 percent higher than in 2016. Months before the 2018 show it is already clear that the ABC Salon will again be very popular with exhibitors. Manufacturers representing some 70 brands have already confirmed their participation – a favourable sign, indicating that this positive development will continue in 2018. A fashion show held on the first day of the program will be the highlight of the two-day 2018 order fair. The event provides exhibitors with an opportunity to display their top models to set accents at the collection show. The new B2B magazine published on October 25 offers an informative trade fair preview to accompany the ABC Salon 2018. The print magazine will be sent by regular mail to all specialized retail shops for evening and bridal fashion in Germany, Austria and Switzerland (DACH region) free of charge. The first edition


Effective Revitalisation

“For us, ABC-Salon at MOC Munich is a substantial platform, which gives us the opportunity to serve our customers in an appealing atmosphere. The excellent accessibility and the existing parking spaces are further advantages of this fair. The modifications and the revitalization realized by the new organiser obviously have improved the (visual) appearance of ABC-Salon. Not least because of our customers’ great reception, we are already looking forward to the next ABC-Salon in Munich.” Robert Heinz Sales Director Weise GmbH

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