The best atmosphere in Munich!

From February 27th to 28th, 2022, the wedding, bridal and event fashion industry met for their annual kick-off fair at the ABC Salon in Munich. The popular first order date for the looks of the coming season not only offered the very first long-awaited glimpse of creations and collections from the world of bridal fashion, festive gowns and accessories and ensured early delivery, but also opened up the space for an invigorating professional exchange about trends and market changes.

From 0 to 100

The showrooms and presentation areas of the exhibitors were very well attended on the first day of the fair, where well-known manufacturers, market leaders and top international brands were presented for the first time with 140 labels from the world of evening, bridal and cocktail fashion. Around 1000 visitors were able to place their order in a relaxed atmosphere within the exhibition space, which was doubled compared to the last event. The joy was visibly great that dealers not only from Germany, Austria and Switzerland, but also from other neighbouring countries, had accepted the personal invitation despite the current uncertainties: A strong sign that personal contact was more than important to all business partners after last year’s break.

“Best ABC Salon Ever”

For example, Irina Donner, owner of Euro Mode Donner, sums it up with a smile. But first-time exhibitor Kerstin Mechler from ‘Kiss the Bride’ summarizes enthusiastically: “The look & feel suits us, we feel comfortable in this atmosphere”. In addition to exhibitors, who appreciate the framework of this early order fair every year, the ABC Salon was also able to welcome other popular brands back this year. “It was a successful fair where we were able to see many of our customers who we have missed for a long time,” says Daniella Gargiulo (Sales, Marketing and Office Coordinator Europe | Justin Alexander). “The early appointment is important, the atmosphere here was very positive, the event was perfectly organized – all in all a really positive experience for us!”

Andreas Peucker (Agency Management | Andreas Peucker Office) is happy to agree when he says: “The ABC Salon was extremely well received. There was always a lot going on in our four showrooms, where we presented the collections of Hervé Paris, Modeca, Sedinum, Morilee and Randy Fenoly. The early date was certainly particularly important this year. As a long-time participant, I can also say that the team at the organizer AVR does an excellent job.”

Small is beautiful

It is confirmed once again: it is not the size of the trade fair that matters, but the quality and atmosphere. This is also where major trends and collections start, such as that of ‘White One’, a Pronovias Group brand. Juney van den Bliek (Area Manager DACH & Benelux) and Wiebke Kaper (Senior Marketing Northern & Eastern Europe) are enthusiastic, apart from their success with the Ladybird brand: “With White One we were at the ABC Salon for the first time and showed with the Shine Bright Collection Seductive colours, sexy bodices and corsets and playful details that make every bride shine on her big day. As a newcomer to the order fair, the collection was welcomed with open arms and we look forward to seeing many brides in the dresses next year. We certainly speak for everyone when we say ABC Salon 2022 was a roaring success!”

The organizer is pleased about the extremely positive feedback from all participants on the usual relaxed atmosphere, the variety of brands presented and numerous amenities such as free parking and WLAN as well as welcome bags with exclusive give-aways.

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For logo and images please visit: Presse & Media-Download – ABC – Salon
Fotocredit: AVR GmbH

Event Organizer

AVR Messe- und Veranstaltung GmbH offers many years of experience as organizer of regional, national and international trade and consumer fairs – from development to full implementation, including marketing. AVR World of Wedding promotes the bridal segment across all communication channels: as organizer of the popular consumer fair Hochzeitstage in five cities, as publisher of the magazine Hochzeitsplaner, as operator of the online platform and as organizer of ABC-Salon, Order Fair for Evening, Bridal and Cocktail Fashion.

Event Period

27 – 28 February 2022

Event Location

MOC Veranstaltungscenter München
Atrium 3 + 4, 1st floor
Lilienthalallee 40
80939 Munich / Germany

Opening Hours

Sunday, February 27, 2022, 9 a.m. – 6 p.m.
Monday, February 28, 2022, 9 a.m. – 5 p.m.

PR Contact

AVR Messe- und Veranstaltung GmbH
Lena Pippert
Arabellastraße 17
81925 Munich / Germany
Phone: +49 89 419694-16
Fax: +49 89 4705364

Reprint free of chagre, copy requested
Photocredits / Photo: AVR GmbH