Effective from 1 August 2014, AVR Messe- und Veranstaltung GmbH took over the established order show for bridal, evening and cocktail fashion from Messe München GmbH and will continue it at the established location at MOC. AVR Messe- und Veranstaltung GmbH has many years of experience as an organiser of regional, national and international specialized and end consumer trade fairs, from the development to complete implementation including marketing.
In the wedding segment, the AVR World of Wedding plays this topic on all communication channels: as organiser of the popular public trade fair HOCHZEITSTAGE (Wedding Days) as well as publisher of the magazine Hochzeitsplaner (Wedding Planner) and the online platform braut.de. The highly-demanded special editions, Mein Brautkleid (My Bridal Gown) and Meine Brautfrisur (My Bridal Hairstyle) complete the portfolio.
Due to this optimal networking with the industry, AVR creates ideal conditions to successfully further develop and expand the ABC-Salon.