ABC-Salon in Munich can look back on two very successful order days with a record attendance.

The organizers of ABC-Salon are more than satisfied with the order fair at the MOC in Munich and the positive feedback from visitors and exhibitors.

From the 24th of February until the 25th of February, around 95 brands – 15 companies and sub-exhibitors more than in the previous year – presented themselves at ABC-Salon and attracted an interested trade audience. There were more visitors than ever. Not only the DACH region was strongly represented, but also visitors from Slovenia, Poland and Czech Republic came to order the new collections in Munich at this deliberately early stage of the year. Overall, the fair welcomed 520 visitors on the two days of the event.

The early date at the beginning of the year, a successful brand mix and the broad-based invitation campaign in the form of a pre-sent preview magazine, strengthen the event in a pleasingly positive way. In addition, the expansion of services for visitors and exhibitors is continuingly developing. This is the organizer’s short formula for success and is also confirmed by the exhibitors’ feedback.

„This year’s ABC-Salon was another great success for us. We are very happy that we were able to welcome numerous customers from Southern Germany, Austria and Switzerland. Our new collection was very well received by our customers“, says Christian Köhlert, Managing Director of the eponymous label Christian Koehlert.

The relaxed atmosphere of the small, but fine ABC-Salon should be given special attention. The eye-catching presentation in the open space in the foyer facilitates initial contact and is therefore often used by newcomers. Thus, the presentation mix of open spaces and closed showroom is ideal and allows each exhibitor to present their individual collections.

The highlight of the fair was the fashion show on Sunday, creating a successful start to the fair. The TV and radio host Roman Roell led through the twenty minute show, which thrilled the audience and provided valuable impulses for the order.

The exhibitors and visitors agree, the order fair has a permanent place in the calendar. Isabel Zimber, Ladybird Sales Representative for Southern Germany, Austria and Switzerland, said: “For us, ABC-Salon is the perfect start into the season, because we can already identify our most popular models here. The early date allows us to provide our customers with early deliveries of some of the first exclusive models, meeting the needs of sophisticated and trend-conscious brides exactly. We thank the fair and our customers for a more than successful start into the season 2020”.

The upcoming date for ABC-Salon is: 01. – 02. March 2020.
You find more information at
Photocredits / photographer: Anne Thiet, AVR GmbH