33% more labels and 23% more visitors than last year:

ABC-Salon in Munich set new records on both order days. The organizers of ABC-Salon are just as enthusiastic about the all-round positive feedback on the order fair at MOC Munich as exhibitors and visitors. As it turned out, the success story of the compact trade fair with familial feel could be continued this year: from March 1 to 2, 2020, more than 115 renowned labels presented themselves at ABC-Salon – more than ever before. A total of 642 visitors came to Munich to order the new collections at this point in time, which was deliberately chosen early in the year – a new record number of visitors. Another proof for the reputation of ABC -Salon: the visitors came not only from the whole of the Federal Republic of Germany, Austria and Switzerland, but also from the Czech Republic, France, Italy, the Netherlands, Slovenia and Ukraine. “This was the best ABC-Salon we have ever attended. We have never been able to generate such strong sales and generate so many customers, including many from Austria and Switzerland as well as from Northern Germany and the Ruhr area. In addition to our own in-house trade fairs, ABC-Salon is the only trade fair where we exhibit. We feel very comfortable here and thank the organizer for the great trade fair organization, ” said Eduard Pfizenmaier, Managing Director of Fashion Queen GmbH. ABC-Salon was opened with a fashion show. With live music from the band Stanzi Joy and a glass of sparkling wine, the guests got on well and were able to get into conversation, draw inspiration from selected styles for the new season and order them earlier than at other fairs. Exhibitors and visitors were extremely enthusiastic about



Melory stands for modern and diverse bridal wear. All wedding dresses are lovingly designed and produced in Europe. The company offers high-quality wedding dresses made of fine materials and exclusive lace. Since 2005, Melory has mainly been producing for the Polish market and is now also establishing itself in Germany. The label impresses with an attractive price-performance ratio. The collection 2021 is especially characterized by modern creations made of light fabrics with deep necks. From the vintage wedding dress to the elaborate princess robe – the line meets all the wishes of the modern bride. Since the production of the dresses takes place in Europe, Melory can guarantee short delivery times and excellent quality. Learn more Back to preview


The Sposa Group

The Sposa Group Born from the passion to help brides look and feel their best on their wedding day, The Sposa Group was born more than 20 years ago! Over the years, various collections have been created to meet the latest trends as well as all the demands of future brides. The company now offers nine different lines, each with its own characteristics: Miss Kelly features princess dresses with a modern twist, Divina Sposa combines romance and glamour, Miss Paris is original and brings touches of colour, Lovely shows timeless classics, Just for you is all about elegance, Kelly Supreme stands for incredible majestic dresses, Bo`M presents bohemian styles, One and Only represents simple yet refined wedding looks and Curvy dresses curvy brides beautifully. All the collections are created by the French design team, which is passionate about fashion and bridal fashion especially, in the group´s style offices in Paris. Experience and expertise make The Sposa Group the largest French manufacturer and distributor of wedding dresses as well as one of the major players in the international market. Learn more about The Sposa Group Homepage



Monreal has been producing top quality wedding dresses since 2010 – made in Europe. Highly qualified dressmakers transform the latest trends into beautiful wedding dresses made of fine materials. The creations for 2021, of which 50 variant models will be shown at ABC-Salon, inspire with elegance and glamour as well as light materials that are lovingly embroidered by hand. Monreal and the company´s collections are represented in many European countries already and are about to launch in the German market now. Modern designs in combination with European craft promise high quality standards and the highest customer satisfaction. In addition, the label scores with fast delivery times and exceptional bridal wear at moderate prices. Learn more Back to preview


Lia Bella

Lia Bella is synonymous with the highest elegance and a great variety. The entire collection is created in Germany to satisfy the modern, sophisticated bride. At the same time the label offers a very attractive price-performance ratio. The wedding dresses are of high quality and convince with their perfect fit – regardless of whether in size 34 or 62, because every bride should feel comfortable on her wedding day. That is why the collection also includes a wide variety of looks in modern designs for every style. A highlight is the varied curvy collection for brides with strong curves in sizes 42 to 62. The special features of the 2021 collection include wonderful robes made of light materials and trendy satin. Learn more Back to preview


Fara Sposa

Visit Fara Sposa in the Style Box in showroom F111b of the ABC-Salon and convince yourself of the new collection! Whether modern or classic, vintage, boho or princess look – the collection for 2021 by Fara Sposa offers the perfect dress for every bride. The diverse assortment of dreamy bridal fashion makes women's hearts beat faster. Learn more Back to preview


Lina Becker…

Lina Becker ... ... stands for couture fashion from a traditional house, which does not only include the exclusive Lisiantus collection, but also a line for pregnant brides, Magnolia. In the new season, the characteristic style of Lina Becker, which is festive and particularly elegant, will be continued. Apart from that, the company counts on many new fashion elements and special techniques, even more sensitiveness and unique designs that make the collections stand out from traditional bridal wear. Following the brand slogan “find your dress - be yourself”, Lina Becker aims to enable every bride to find her individual dream dress and thus underline her own elegance and beauty. Therefore, each style will fascinate with a special wow effect, which will immediately give brides the feeling that they have found their perfect dress. Please note that the creations of Lina Becker, Lisiantus and Magnolia cannot be ordered in showroom E121, but in showroom F107. We apologize for the error in the floor plan of the ABC-Salon Preview magazine. Learn more about Lina Becker Homepage



Many years of experience, the use of the finest, luxurious materials, exquisite beadwork and outstanding manufacturing technology are combined for creations with an innovative style, an outstanding quality and a unique fit. A novelty in the coming season: The company now offers four instead of three collections. The flagship collection represents the characteristic style of the brand and offers a varied selection for every bride with popular designs in high-quality workmanship at attractive prices. This line was developed especially for curvy brides and convinces with feminine designs and unique pattern constructions for a perfect fit. Sophisticated, elegant styling and a special attention to detail in the form of characteristic lace details and handcrafted pearl embroidery characterize the look of this luxury line from Amelie. The latest bridal fashion collection from Amelie was developed to offer an attractive alternative for the price-sensitive bride. This line shows the latest trends and tasteful designs in the highest quality as well as an excellent price-performance ratio. Learn more Back to Preview



ROSERA EVENING WEAR „The Netherlands“ stands for fashionable and sophisticated evening wear which picks up the latest colour and style trends and turns them in both short and long dresses for any occasion. Apart from that, retailers can expect an attractive price-performance ratio. Since the launch of the frist collection in 2015, the company has established itself successfully in Germany, Austria, Switzerland, Benelux and Scandinavia. It is represented by the fashion agency of Klaus Zetzmann. The creations of Rosera Evening Wear are high quality, classic and playful at the same time – suitable for every occasion. You can find dreamy outfits for confirmation (sizes 28 to 44), prom or graduation, cocktail dresses for every kind of party, as well as wonderful dresses for bridesmaids and wedding guests. Most styles are available in sizes 32 to 38 and also as extra wide version in sizes 46 to 60. So every customer will find their perfect look. The design team of Rosera Evening Wear travels all the world to find the latest fashion trends and incorperate them into their own creations. For the high fashion look of the collections, the new colour trends play a vital role. Luxurious materials such as satin, jersey, chiffon and laces are used to create exclusive cocktail and long dresses which will turn heads and turn every party into an unforgettable experience. Learn more Back to Preview



As the focus of the creation of the Weise fashion bridal collection 2021 is on the skirt, for the new season, Weise will offer an exclusive range of pompous dresses with large, wide skirts for the dreamy princess. For brides, for whom less means more, the new collection presents many interesting styles made of fine, soft fabrics that catch every step, move along and blow in the wind. Here you can find slim or flattering silhouettes with delicate skirt designs and light flowing looks. A perfectly coordinated mix of liveliness and sensuality. Depending on the design of the top, these ultra-comfortable skirts go well with both the fashionable vintage / bohemian style as well as elegant romantic looks. Learn more Back to Preview

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