AUFDIESTARTSEITE

Good business and continuous growth confirm once again that the first order fair of the year is the place to be! More than 190 national and international top labels – including almost 30 percent newcomers – found their way to MOC in Munich from March 3rd to 4th, 2024 to showcase their new collections of evening, bridal, and cocktail fashion. In two fully booked atriums, exhibitors of men's and groom's fashion, alongside labels with festive children's fashion, lingerie, accessories, and shoes also presented the latest trends and must-haves. Service providers rounded off and perfectly complemented the entire pre-order range. In addition to gaining an exclusive first look at the new collections, attending the ABC Salon also allows retailers to place the popular first orders and secure early delivery dates. "ABC Salon is an important trade fair for an early presentation of our new collections and was once again a successful event with high-quality visitors and numerous good contacts and conversations with customers, enabling us to achieve our goals." The largest ABC Salon ever registered an impressive increase in exhibitors. In an expansion of space by 19 showrooms in two 'Flower Boxes', several brands presented themselves together in attractive joint showrooms - for a concentrated look and feel of the fashion highlights. A record-breaking attendance of over 1500 visitors on both days, reaffirmed the successful concept and the unique atmosphere of ABC Salon. "It was the best order fair in a long time! ABC Salon is an attractive event, very well organized and impresses above all with its high-quality visitors. Customers were very impressed by the new appearance of the company Weise Fashion and our JAY collection, Weise Heritage as well as the

Excellent atmosphere and good business ABC Salon 2023 closes with a sensational result. "We will join ABC-Salon again in 2024!", "We'll definitely be back!" was the enthusiastic response from exhibitors and visitors after two days at the popular first order fair of the year for evening, bridal and cocktail fashion! On the 26th and 27th of February, two fully booked atriums and an expansion of space by twelve showrooms in the 'Flower Box' offered national and international exhibitors 'a fresh and appealing setting with an excellent organisation' (Edwin Feldmann | Justin Alexander) to present their collections for the new season. Remarkable 30 percent of new exhibitors found their way to Munich this year – among these national and international top labels! “The first participation in ABC Salon was very positive and you notice that the retail trade embraces this date fantastically. High visitor quality as well as open and positive conversations!” Andreas Wolf | Wilvorst The steadily growing attraction of ABC Salon also reflects in the significantly increased number of visitors: by now, connoisseurs of this good vibes fair come from all over Germany – as well as from Austria, Switzerland, the Czech Republic, and other European countries. From an insider tip to a place to be! While the wedding, bridal and event fashion industry was initially focused on taking advantage of the year's kick-off fair – securing the popular first orders and early delivery dates –, this important argument for ABC Salon is now surpassed by its special quality: the noticeably positive energy and the pleasant atmosphere of this fair make it the place to be recommended by colleagues in the industry. The happy participants did not miss the opportunity to communicate this

Press & Media Extensive image and logo material for ABC-Salon is available for download free of charge below. Use the photos as well as the banners and templates in press reports, in your signature, on advertisements, flyers or your website. Logo Download (1629 x 396px) Photo Gallery Download all images (*.zip-Format) Download all images (*.zip-Format)