AVRMesse

“For us, ABC-Salon at MOC Munich is a substantial platform, which gives us the opportunity to serve our customers in an appealing atmosphere. The excellent accessibility and the existing parking spaces are further advantages of this fair. The modifications and the revitalization realized by the new organiser obviously have improved the (visual) appearance of ABC-Salon. Not least because of our customers’ great reception, we are already looking forward to the next ABC-Salon in Munich.” Robert Heinz Sales Director Weise GmbH

"Among friends and on-site – this is how I felt at ABC-Salon in february. Beside those who have joined the event for many years, this year, there were some curious first-time visitors too.  Some brands already presented their collections for 2016 to gain feedback from their customers. Apart from that, I spoke to retailers who have come to ABC-Salon to get a first impression of the new collecitons and to prepare for their order for 2016. I could make use of the relaxed atmosphere for intense consultation and enjoyed this a lot. ABC-Salon might really advance to the status of an insiders´ tip.“ Sky Lange-Ford Graduate Designer  

The ABC-Salon as of now presents itself in a clear and attractive design with constantly updated information round about the ordering days. Here, you will find some helpful tips about the event location, breaking news and trade fair highlights as well as an overview of the exhibitors. Just click through the columns. These will continue to be enriched and updated. So it pays to look into them again and again. We hope you enjoy discovering our website.

Effective from 1 August 2014, AVR Messe- und Veranstaltung GmbH took over the established order show for bridal, evening and cock­tail fashion from Messe München GmbH and will continue it at the established location at MOC. AVR Messe- und Veranstaltung GmbH has many years of experience as an organiser of regional, national and inter­national specialized and end consumer trade fairs, from the development to complete implementation including marketing. In the wedding segment, the AVR World of Wedding plays this topic on all communication channels: as organiser of the popular public trade fair HOCHZEITSTAGE (Wedding Days) as well as publisher of the magazine Hochzeitsplaner (Wedding Planner) and the online platform braut.de. The highly-demanded special editions, Mein Brautkleid (My Bridal Gown) and Meine Brautfrisur (My Bridal Hairstyle) complete the portfolio. Due to this optimal networking with the industry, AVR creates ideal condi­tions to successfully further develop and expand the ABC-Salon.