Monthly Archives: March 2024

Good business and continuous growth confirm once again that the first order fair of the year is the place to be! More than 190 national and international top labels – including almost 30 percent newcomers – found their way to MOC in Munich from March 3rd to 4th, 2024 to showcase their new collections of evening, bridal, and cocktail fashion. In two fully booked atriums, exhibitors of men's and groom's fashion, alongside labels with festive children's fashion, lingerie, accessories, and shoes also presented the latest trends and must-haves. Service providers rounded off and perfectly complemented the entire pre-order range. In addition to gaining an exclusive first look at the new collections, attending the ABC Salon also allows retailers to place the popular first orders and secure early delivery dates. "ABC Salon is an important trade fair for an early presentation of our new collections and was once again a successful event with high-quality visitors and numerous good contacts and conversations with customers, enabling us to achieve our goals." The largest ABC Salon ever registered an impressive increase in exhibitors. In an expansion of space by 19 showrooms in two 'Flower Boxes', several brands presented themselves together in attractive joint showrooms - for a concentrated look and feel of the fashion highlights. A record-breaking attendance of over 1500 visitors on both days, reaffirmed the successful concept and the unique atmosphere of ABC Salon. "It was the best order fair in a long time! ABC Salon is an attractive event, very well organized and impresses above all with its high-quality visitors. Customers were very impressed by the new appearance of the company Weise Fashion and our JAY collection, Weise Heritage as well as the