ABC Salon 2022 exceeds all expectations: 140 labels, 1000 visitors, double the space
The best atmosphere in Munich! From February 27th to 28th, 2022, the wedding, bridal and event fashion industry met for their annual kick-off fair at the ABC Salon in Munich. The popular first order date for the looks of the coming season not only offered the very first long-awaited glimpse of creations and collections from the world of bridal fashion, festive gowns and accessories and ensured early delivery, but also opened up the space for an invigorating professional exchange about trends and market changes. From 0 to 100 The showrooms and presentation areas of the exhibitors were very well attended on the first day of the fair, where well-known manufacturers, market leaders and top international brands were presented for the first time with 140 labels from the world of evening, bridal and cocktail fashion. Around 1000 visitors were able to place their order in a relaxed atmosphere within the exhibition space, which was doubled compared to the last event. The joy was visibly great that dealers not only from Germany, Austria and Switzerland, but also from other neighbouring countries, had accepted the personal invitation despite the current uncertainties: A strong sign that personal contact was more than important to all business partners after last year's break. "Best ABC Salon Ever" For example, Irina Donner, owner of Euro Mode Donner, sums it up with a smile. But first-time exhibitor Kerstin Mechler from 'Kiss the Bride' summarizes enthusiastically: "The look & feel suits us, we feel comfortable in this atmosphere". In addition to exhibitors, who appreciate the framework of this early order fair every year, the ABC Salon was also able to welcome other popular brands back this year. "It was a successful fair where we were
