Both collections emphasize the individuality of young women who are brave enough to follow their dreams. AMY LOVE tells a story of feminine beauty, emotions and sensuality that can be found in the nature of every bride. WHITE CODE is charterised by a fresh look and an artistic spirit. The wedding dresses in this line are spirited, modern and tasteful. In the latest collection 2022, you can find a new form of embroidery, sewn on several layers, which adds a special impression of depth to the dresses. The designer loves to put together different types of lace. In combination with new shapes, these dresses will certainly attract everyone´s attention. What else can you expect from Amy Love? Innovative, bold shapes, fabrics of the highest quality, exceptional lightness, unconventional details, and dresses that you will never forget. Visit the Website von Amy Love: Or contact the team directly: German: Aneta Kruk, +48 664 093 258, English: Ela Cieślińska +48 505 105 902, Learn more Back to preview


G. Westerleigh

Modern fairy tales served as the inspiration for G. Westerleigh´s new campaign. The products of the 2021 collection are characterised by elegant and delicate feminine silhouettes. Classic shapes are mixed with the current bridal fashion trends which makes a perfect match made in heaven. The G.Westerleigh bridal shoes are well-known for their careful craftsmanship and maximum comfort. Luxury quality is reflected in the smallest details: the soft, padded upper and lining, the leather insole, the cushioned lining around the back, and the carefully selected heels and passforms – all designed to help every bride find the perfect shoe for her big day. One of the latest innovations is that in addition to the gel insole and sponge lining of the shoes, extra pillows in the heel section of the wedding shoes have been amended. The team of G.Westerleigh constantly monitors wedding trends and forecasts. As a result, it has created its first leather bridal shoes collection. The styles in this exclusive leather bridal collection like Kiara, Janine, Cristina and Doris are elegant and all of their features are in line with the latest wedding trends. With different heel heights and shapes, each bride can find her own style in this line. Delicate straps in silver and gold make these amazing wedding shoes very fashionable. In parallel with designing the 2021 bridal shoes, the team also created a new look for the packaging of their shoes. The soft beige colours radiate elegance that has been seasoned with the gold highlight of the logo. The new look of the shoe box reflects the exclusivity that a pair of G.Westerleigh shoes offers to the bride. To view the whole collection including bridal shoes, bridal jewellery,


ABC-Salon 2021: Cancellation of the trade fair at the end of March

High planning uncertainty for trade fairs and events After many discussions with exhibitors, the organizer AVR Messe- und Veranstaltung GmbH has come to the decision to cancel ABC-Salon 2021 for the time being. The current situation unfortunately forces the organizer to do so: it is currently completely unclear to what extent authorities will already issue permits or how long the lock down will last and therefore no reasonable planning can be made, neither by the exhibitors, the trade visitors nor the organizer. In addition, at this point the organizer cannot foresee how the situation will develop, when stores will reopen and when weddings will be celebrated again. It is unlikely that trade fairs and events can take place before Easter – and even if it were possible to hold an event like ABC-Salon, this would involve efforts as well as expenses and thus a high risk for trade visitors and exhibitor, while only low visitor numbers could be expected. High burden for the trade The trade is currently struggling with full warehouses, high running costs and lack of income. Thus, there are hardly any financial means left to order new collections on a large scale. In addition, it is unclear when weddings – with everything that goes with them – can be celebrated again, resulting in further uncertainty. Short-term organization of a summer event not excluded If there should be a positive development in the coming months and retailers and their customers would like to have a summer event, it would be possible to organize and design it as needed. However, the organizer is already focusing the planning on next year: despite all challenges, the organizer is looking ahead to the next trade fair



Specializing in contemporary occasion wear, Mascara has found fashion’s magical midway point between edgy and sexy and has won the hearts of the fashion press. The Mascara Collection has been experiencing rapid growth each season and has won the highly respected accolade for the Best British Occasion and Evening Wear Brand. For SS21, Mascara will be bringing you fresh colours of flowing tulles, chic chiffons, and of course some classy jerseys eager to get out and hug some figures! Stand out styles for the season include a super beaded metallic tulle dress, super glam nova halter neck, and a sexy plunged V sparkle slit ruched jersey. The label will be delighted to have the chance to present its first newly launched bridal collection aimed at the conservative bride. 2020 was not an easy one for anyone, but if it did do something, it definitely has added character to Mascara´s dresses, which you will confirm when you see them yourself… Learn more Back to preview


Emine Yildirim

Zauberhaft, mystisch, verführerisch: Das antike Griechenland und die schöne Helena von Troja inspirierten die Designerin Emine Yildirim zu ihrer aktuellen Hellenic-Kollektion. Die Brautkleider zeichnen sich unter anderem durch Tüll-Drapierungen an Arm und Schultern, gerafften Langarm-Varianten und transparenten Details bei den Korsagen aus. Der Name der kommenden Kollektion lautet Timeless. Wir dürfen uns auf hochwertige Spitze, elegante Kleider aus edlem Satin, Korsagen mit 3D-Blüten und ausgestellten Röcken freuen. Zweiteiler, Jumpsuits, kurze Kleider und viele weitere spannende Silhouetten zeichnen die neue Kollektion aus. Emine Yildirim ist seit 2014 auch in Deutschland vertreten. Besuchen Sie das Designer-Label beim ABC-Salon in München oder an seinem Standort in Feuchtwangen und suchen Sie in Ruhe die perfekten Kleider für Ihre Boutique aus. Das Team von Emine Yildirim freut sich auf Sie! Mehr erfahren Zurück zur Preview


ARIAMO Fashion

ARIAMO Fashion is for brides who wish to emphasize their individuality. The collections are about temperate boho and conceptual uniqueness. Always fashionable, always in trend. No ordinary classics, but sophisticated decor, impeccable quality as well as the most unusual solutions in the processing and composition of materials that add sophistication and special charm to the wedding dress. Learn more Back to preview



Bridal fashions 2021: Dream dresses for the brides of today The bridal fashion collection by LILLY for the season 2021 is bursting with imagination. LILLY draws from the full and guarantees with different looks that every bride will find her dream dress. The styles are trendy modern dresses with a perfect fit, lovingly created for today's brides: a generation of self-confident women who know what they want – for their big day as well! Elements from street fashion such as hidden pockets and stretch fabrics are interwoven with classic looks that lack nothing of romance. Fragrant and youthful girly styles in blush tones, which in combination with expressive lace or lace layerings create exciting effects full of lightness, are just as enchanting. Thus, LILLY offers the perfect bridal outfit for every taste and every budget. And because every bride is different, all dream dresses can be ordered in sizes 34 to 54. Diamonds by LILLY 2021 Purewhite by LILLY 2021 Bridal fashion preview 2022: Passionate wedding dresses for self-confident brides The 2022 season combines romance with elements of street fashion to create fresh bridal styles. They are designed to seduce: sexy and sophisticated – but always wearable. The focus is on gently flowing silhouettes, exciting lace layering, low-cut necklines and subtle semi-transparencies that create extraordinary looks which will captivate you with their lightness. The ravishing micro V-neck becomes the "Perfect Match": reaching down to the waist and often ending in wide border fits, it underlines the natural yet elegant character of LILLY's bridal collections. The airy favorite materials tulle, glittering tulle and georgette provide for sweeping width in the skirts. Perfectly placed expressive lace and floral glitter applications embellish the bodices.

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