High planning uncertainty for trade fairs and events

After many discussions with exhibitors, the organizer AVR Messe- und Veranstaltung GmbH has come to the decision to cancel ABC-Salon 2021 for the time being. The current situation unfortunately forces the organizer to do so: it is currently completely unclear to what extent authorities will already issue permits or how long the lock down will last and therefore no reasonable planning can be made, neither by the exhibitors, the trade visitors nor the organizer.

In addition, at this point the organizer cannot foresee how the situation will develop, when stores will reopen and when weddings will be celebrated again. It is unlikely that trade fairs and events can take place before Easter – and even if it were possible to hold an event like ABC-Salon, this would involve efforts as well as expenses and thus a high risk for trade visitors and exhibitor, while only low visitor numbers could be expected.

High burden for the trade

The trade is currently struggling with full warehouses, high running costs and lack of income. Thus, there are hardly any financial means left to order new collections on a large scale. In addition, it is unclear when weddings – with everything that goes with them – can be celebrated again, resulting in further uncertainty.

Short-term organization of a summer event not excluded

If there should be a positive development in the coming months and retailers and their customers would like to have a summer event, it would be possible to organize and design it as needed. However, the organizer is already focusing the planning on next year: despite all challenges, the organizer is looking ahead to the next trade fair and order season with confidence.

Future dates

The following dates have been saved for ABC-Salon in the coming years and both atriums have been reserved at the MOC Veranstaltungscenter München.
February 27 + 28, 2022
February 26 + 27, 2023
March 2 + 3, 2024

ABC-Salon magazine: Preview and exhibition guide

Among the many services and extras offered by ABC-Salon, there is a trade fair magazine, which is sent free of charge to specialist retailers in October and February and which is perfect for preparing the visit of the event. It gives readers a first outlook on what they can expect on site, but it also provides additonal information and tips for successful business. Interested retailers can order the magazine by sending an e-mail with their contact details to: info@avr-messe.de

Further infromation about the trade fair can be found on the homepage www.abc-salon.com

Interested exhibithors are welcome to contact: AVR, Lena Pippert lpippert@avr-messe.de

Event organizer
AVR Messe- und Veranstaltung GmbH offers many years of experience as organizer of regional, national and international trade and consumer fairs – from development to full implementation, including marketing. AVR World of Wedding promotes the bridal segment across all communication channels: as organizer of the popular Hochzeitstage (Wedding Days) exhibition in five cities, as publisher of the magazines Hochzeitsplaner (Wedding Planner) and Mein Brautkleid (My Bridal Gown) as well as the online platform braut.de

Event location
MOC Veranstaltungscenter München
Atrium 3 + 4, 1st floor
Lilienthalallee 40
80939 München

Event period
27 – 28 February 2022

Opening hours
Sunday, February 27, 2022, 9 a.m. – 6 p.m.
Monday, February 28, 2022, 9 a.m. – 5 p.m.

Professional visitors will have free entrance after registtration.

PR contact
AVR Messe- und Veranstaltung GmbH
Lena Pippert
Arabellastraße 17
81925 München

Phone: +49 89 419694-16
Fax: +49 89 4705364
E-Mail: lpippert@avr-messe.de

Reprint free of chagre, copy requested
Images: AVR GmbH