ABC-Salon 2022: The Personal Reunion in Munich

The popular trade event ABC-Salon is back: from February 27 to 28, 2022, an even larger number of exhibitors will present their collections at the Munich Order Center MOC – for the first time spread across two atriums.

After two difficult years for the entire bridal, evening, and festive fashion industry, the desire for a reunion in Munich on the set date became clear in numerous talks between the participants and the organizer of ABC-Salon, AVR Messe- und Veranstaltung GmbH. Therefore, the team of ABC-Salon is very pleased to announce that the trade show will take place from February 27 to 28, 2022 as planned – obviously in compliance with the currently applicable regulatory requirements and a carefully coordinated hygiene concept to ensure a safe stay.

ABC-Salon is a presentation forum, trend and order platform as well as a networking event that has a fixed place in the diary of all evening, bridal and festive fashion experts. As the first live event in 2022, it will not only make it possible to get information early, to see and touch the new styles live on the model, but also to finally exchange ideas and opinions with colleagues and business partners in person again.

In addition, the order fair in February 2022 promises to even surpass the level of the last event in 2020: 123 brands will present their latest collections and a high-quality diverse portfolio. This year, for the first time, the presentation area will be spread across two atriums. Visitors can expect an even greater variety of collections. As usual, ABC-Salon focuses on a balanced mix of well-known top brands and exciting new labels. Fairgoers are welcome to discover, inter alia, the latest collections of Afrodyta, Anna Sposa, Églantine Créations, Justin Alexander, Lindegger, Selestia, Tina Valerdi, West Coast and White One.

ABC-Salon Magazine: Preview and Exhibition Guide

Among the many services and extras offered by ABC-Salon, there is a trade fair magazine, which is sent free of charge to specialist retailers in October and February and which is perfect for preparing the visit of the event. It gives readers a first outlook on what they can expect on site, but it also provides additonal information and tips for successful business. Interested retailers can order the magazine by sending an e-mail with their contact details to:

Further information on the trade fair, the current list of exhibitors and the latest hygiene and infection control standards agreed by the authorities can be found at

Event Organizer

AVR Messe- und Veranstaltung GmbH offers many years of experience as organizer of regional, national and international trade and consumer fairs – from development to full implementation, including marketing. AVR World of Wedding promotes the bridal segment across all communication channels: as organizer of the popular consumer fair Hochzeitstage in five cities, as publisher of the magazine Hochzeitsplaner, as operator of the online platform and as organizer of ABC-Salon, Order Fair for Evening, Bridal and Cocktail Fashion.

Event Period

27 – 28 February 2022

Event Location

MOC Veranstaltungscenter München
Atrium 3 + 4, 1st floor
Lilienthalallee 40
80939 München

Opening Hours

Sunday, February 27, 2022, 9 a.m. – 6 p.m.
Monday, February 28, 2022, 9 a.m. – 5 p.m.

Professional visitors will be admitted free of charge after registration. Trade visitor registration is available at möglich.

PR Contact

AVR Messe- und Veranstaltung GmbH
Lena Pippert
Arabellastraße 17
81925 München
Phone: +49 89 419694-16
Fax: +49 89 4705364


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Images: AVR GmbH